2025 Keynote Replays

Commerce isn't just about transactions — it's about connection. In this opening keynote, commercetools CEO Andrew Burton challenges conventional thinking on loyalty, customer experience, and platform design. He'll share why emotional connection (not just conversion) is the future of commerce, and how businesses can embrace agentic systems that are open, intelligent, and built for customer choice.

From monolithic to composable to agentic, Andrew outlines the next chapter for enterprise commerce and why brands that prioritize relevance, trust, and adaptability will own it.

We're entering a new era —one where shopping agents, not humans, may soon drive over 30% of digital commerce. In this joint keynote, commercetools founder Dirk Hoerig and Chief Product Officer Shiri Mosenzon Erez explore what it means to build for an AI-powered future.

Together, they'll walk through the rapid adoption curve of new technologies, why agentic commerce is the next major shift, and how businesses can prepare to “AI-proof” their operations. With bold predictions, live product moments, and a special guest expert, this session unpacks the path from experimentation to execution — and what the next two years will demand from modern commerce leaders.

The future of retail is intelligent, deeply personalized, and increasingly agentic. Join this keynote session to learn more about how Google Cloud and commercetools are partnering to empower retailers to unlock the "Art of the Possible" by leveraging cutting-edge AI solutions.

Gain valuable insights that transformed every aspect of the customer journey and retail operations, from seamless product discovery to hyper-personalized shopping experiences and the emergence of Agentic Commerce.

If Day One was about why connection is the future of commerce, Day Two is about how to build for it. In this joint keynote, commercetools Cofounder Dirk Hoerig and Chief Product Officer Shiri Mosenzon Erez unpack 10 critical trends transforming the commerce landscape — from cost-saving integrations and AI-generated products to hyper-personalization, subscription models, and agentic commerce.

With bold insights, real customer stories, and a clear look at how commercetools is helping businesses adapt, this session connects what's happening in the market with what's possible through modern architecture. For every leader wondering what to do after disrupting the status quo — this is your roadmap.

In today's rapidly evolving digital landscape, leading brands are embracing a best-of-breed approach within composable commerce architectures to stay ahead of customer expectations.

By strategically integrating specialized solutions—ranging from personalized search and AI-driven recommendations to flexible checkout and order management systems—these brands are achieving unparalleled agility and innovation. This panel brings together industry leaders to explore how a modular approach empowers businesses to deliver seamless and consistent customer experiences across all touchpoints, channels, and markets.

In Mexico's competitive retail landscape—where Amazon, Mercado Libre, and Walmart set high expectations for speed and convenience—Liverpool is differentiating itself by doubling down on what truly matters: a seamless, customer-centric experience.

With its deep-rooted presence in Mexican life, Liverpool is transforming from a traditional department store into a unified commerce powerhouse. Customers want the best of both worlds—trying on a jacket in-store but purchasing it online, reserving products for pickup in under two hours, or shopping across brands in a single, integrated marketplace.

This keynote will take you inside Liverpool's bold transformation—how it's redefining fulfillment, integrating digital and physical experiences, and ensuring customers get what they want, when and how they want it.